RELAY² / BRAND SYSTEM / 01

BUILT TO
BE SHARED.

Our name. Our colors. Our point of view.
Everything that makes Relay² feel like Relay².

01 / IDENTITY

A SMALL NAME.
A BIG SIGNAL.

One place to manage the links you share and understand what gets clicked. For every recommendation—not just something for sale.

Give it room.

Keep at least one badge diameter clear around the wordmark.

Keep the 2 raised.

Lowercase relay. A prominent lime badge. Never stretch or rearrange.

Let it stay simple.

No outlines, extra effects, or substitute symbols. Write Relay² in copy.

02 / COLOR

ELECTRIC.
NOT CHAOTIC.

One dominant color. Space to breathe. A sharp accent when it matters. Select a swatch to copy its exact value.

Exact colors. Consistent everywhere.

PRODUCT COMPANION / CARBONDark. Never navy.

Page #080909 · Panel #121414 · Text #F4F6F4
Keep dark surfaces neutral and let the accents do the work.

03 / TYPOGRAPHY

SAY LESS.
SAY IT BIG.

Arial and Helvetica Neue. Familiar letters with an unmistakable scale. Geist Mono brings structure to the small details.

DISPLAY / BOLD / TIGHTPASTE IT.
TRACK IT.
SHARE IT. ↗

Your next recommendation starts with a link.

Aa Bb Cc 0123456789
Headlines make the move.

Short, uppercase, heavy. Tight tracking on display text only.

Body copy makes it clear.

Sentence case. Comfortable spacing. No squeezed paragraphs.

Details stay useful.

Monospace eyebrows and section numbers. Never microscopic labels.

04 / ELEMENTS

PERSONALITY.
WITH PURPOSE.

Centered objects. Bold functional icons. A little angle and a hard shadow. Glass stays inside its own block.

READ IT.

A book worth recommending.

HEARD IT.

An episode worth sending.

WORE IT.

The outfit everyone asks about.

Clicks
Tracked value
Returning
Referral

Use the supplied social-platform logos unchanged. Native emoji may vary across devices; use consistent artwork for final campaign assets.

05 / VOICE

HUMAN.
NOT HYPE.

Talk about what people actually share. Be direct about what Relay² does. Confidence comes from clarity, not bigger promises.

SOUNDS LIKE US

“See what
gets clicked.”

“The book. The episode. The outfit.”
“3 tracked links free.”
“Keep your links in one place.”

LEAVE THIS BEHIND

“Unlock your
influence.”

No vague transformation language.
No guaranteed earnings.
No invented performance numbers.

Make something unmistakably Relay².

Get the complete marketing guidelines and product style reference.

Brand guidelines Style guide